December 16, 2015
Cree Extends Campaign to Light A Better Way with Soccer Trailblazer Abby Wambach
LED BULB BREAKS $10 PRICE BARRIER AND WORKS BETTER THAN A LIGHT BULB
DURHAM, N.C., Dec. 16, 2015 —Cree, Inc. (Nasdaq: CREE) announces the extension of its partnership with World Champion, two-time Olympic gold medalist and highest all-time international goal scorer, Abby Wambach in concert with her retirement today. Abby and Cree have teamed up again to emphasize the importance of determination, innovation and performance – on and off the field.
Cree and Abby will work together to recognize and celebrate those who never stop challenging the status quo and accept nothing but victory on the road to a better way, including Cree’s mission for better lighting in North America. In this spirit, Cree is celebrating Abby Wambach’s outstanding career as a game-changer with the launch of a tribute video, in which family, friends, teammates and fans from around the world took the opportunity to honor her empowering spirit with a thank-you.
“As I look to what’s next in my career, I’m inspired by opportunities to achieve collective greatness. Cree’s mission and my mission are similar. We both want to be the best at what we do, so we can help others achieve a future with better life experiences,” said Wambach.
Earlier this year, Cree debuted a Wambach-featured video that exemplifies the alignment of two missions: Abby’s to win a championship with her team and Cree’s to eliminate bad light on the way to 100 percent LED adoption. Fans were able to follow her journey and join Cree’s #LightABetterWay campaign by engaging with dynamic footage and social conversation. Off the field, Cree also helped outfit Wambach’s newly renovated house with a suite of Cree’s industry-leading LED lighting products for improved aesthetics and energy savings this fall.
“As a world champion, Abby embodies that potent combination of determination and drive that is well-aligned with Cree’s culture, and there is no better time to continue our push to inspire others with the power of better light,” said Betty Noonan, Cree chief marketing officer. “Abby breaks barriers and so does Cree. She is a natural fit to help us champion our belief that good enough is simply not enough.”
One of the original pioneers of LED technology, Cree relentlessly innovates to deliver better light through high-quality and energy-efficient LED components, light bulbs and luminaries that illuminate homes, office buildings, stadiums and more. Cree’s LED components helped ignite the use of LED lighting in professional sports stadiums, now illuminating some of the world’s largest sporting events across the country.
Cree is leading the LED lighting revolution and making energy-wasting traditional lighting technologies obsolete through the use of energy-efficient, mercury-free LED lighting. Cree is a market-leading innovator of lighting-class LEDs, LED lighting, and semiconductor products for power and radio frequency (RF) applications.
Cree’s product families include LED fixtures and bulbs, blue and green LED chips, high-brightness LEDs, lighting-class power LEDs, power-switching devices and RF devices. Cree® products are driving improvements in applications such as general illumination, backlighting, electronic signs and signals, power suppliers and solar inverters.
Cree® is a registered trademark of Cree, Inc.